I think I have never tired Fireball. I mean, I have a sense memory of it, but I don't think I have actually had it. At least, I have no specific memory of it, and that might just be the effect of Fireball, for all I know. I remember the Jack Daniel's whiskey that was called... Fire, I think. And I remember liking that more than the other derivations of Jack's that I also had. Well, I'm still not having Fireball. I'm having what I can only assume is the cheap knock-off.
Yes, it looks like whiskey, as I went on a little too long about with the last one I tried. However, this is a bit lighter than the others. Again, I think I should really invest in one of those gadgets that give you the Pantone color of anything you point it at. I suspect it wouldn't do well with semi-transparent liquids, though, and I'm not sure the process would actually help anyone. Who color coordinates their beverage with something else?
Either way, it smells like cinnamon. Really, like cinnamon extract. In fact, it reminds me of when, in my youth, we used to pick up cinnamon extract at the drug store, pour it on toothpicks, let it dry, and then we were the coolest people in grade school without toothpicks that tasted like you had cinnamon candy, but you didn't get in trouble for having candy.
First sip is not bad, but it's not great. The whiskey is completely hidden under the cinnamon, and often that is a good thing. However, the cinnamon itself doesn't taste natural. Maybe it's the alcohol giving it a strange makeover, but it hits the back of the throat like it's the cinnamon equivalent of aspartame. Continuing to drink, it doesn't get better or worse. It just kind of stays middling.
2.25/5

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