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There was one cinnamon whiskey that had that caused me to go off on kind of a rant about how it was just the cheap version of fireball. Mind you, I only think that I had fireball before, and I have definitely never reviewed it. Nevertheless, at the end of that review I suggested people just go get fireball. This was a blind recommendation on my part, as I really didn't have enough information to go off of. I'm going to rectify that now, but I'm not going back to change that review.
The whiskey colored whiskey sat in the whiskey glass doing a fine impression of what whiskey looks like. There's not much to say, but the "ignite the night" on the back of the bottle makes me question everything about this. I also see the words red and hot on either side of this demon that's on fire. I don't even know what number cinnamon gets on the Scoville scale. I suspect it's not particularly high. Cinnamon is exactly what this smells like, though. I gotta hand it to them, when they say it's cinnamon whiskey, it appears to have definitely had cinnamon added.
First sip is a lot of cinnamon. It is decidedly more cinnamon than whiskey. I used to look at these kinds of beverages as an attempt to cover-up the nature of the alcohol that is underneath. However, I am increasingly of the mind that the flavors should enhance or at least harmonize with the flavor of the underlying alcohol. The idea that the alcohol doesn't matter, once you add the flavoring, has resulted in way too many beverages that try to mimic what a particular type of liquor actually tastes like. They have done this to varying degrees of success.
As I continue to sip, it doesn't get less cinnamony. It's strange the way that the cinnamon creates the burn at the back of the throat, and for some reason the 33% ABV does not manage to give the Kentucky hug. I don't know why this should be the case, and I'm not sure the beverage is better for it.
Bottom Line: Perfectly acceptable for a certain crowd.
2.5/5
