If you had asked me yesterday who the distillery was behind Southern Comfort, I'm pretty sure I would have suggested that it was self-titled. It never even occurred to me that the distillery would be named something different than the iconic whiskey itself. It's like the idea of Maker's Mark not being produced by a distillery named Maker's Mark. It just doesn't make any sense. Of course, this is more in line of Meta being the parent company of Facebook now or Alphabet being the parent company of Google, I guess. None of this has any bearing on how this is going to taste.She pours like a whiskey. Not much to say about it, as it is a brown liquor that leaves predictable weepers on the sides of the glass and has a very strong smell of wood and alcohol. I remember when I did my review of Jack Daniels, and the banana taste came out and hit me like a ton of bricks. I had not been expecting something so nuanced, but I was surprised and delighted by it. I am reliably told that Southern Comfort has a smoothness and warmness that is virtually unmatched by anything of the same price, and it's supposed to have various hidden tastes of fruits and spices. Right now, I'm not smelling any of that.
First sip is not terrible, and this either means that this beverage is particularly drinkable, or my tastes are slowly migrating to the point that I can start to appreciate a whiskey. There's a certain amount of caramel that has been added to it to give it a nice, somewhat sweet flavor. The initial taste was very smooth and very good, but it ends with quite a bit of alcohol burning. I did not taste any of the fruit juice that I think I'm supposed to be tasting, but that's inevitably going to be down to me. Subsequent sips reinforce my idea that the first half of the sip is quite enjoyable and smooth, and the back half is unrestrained and burning.
Bottom Line: There may be comfort in this yet.
2.0/5

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