I'm not sure what drew me to this bottle. Was it the cool bee on the front?
Appropriately, the brown liquor looks more like a watery honey than anything else. The aroma is not particularly restrained, and I don't really smell honey coming off of it. Of course, I am not a whiskey expert, and that will inevitably come up during the course of any review of this kind of beverage. Nevertheless, I have tried several, and there was at least one that I liked so much I got another bottle of it - and that's a big deal for me.
First sip is significantly different than other whiskeys. Yes, it still has the woody whiskey taste and that familiar alcohol burn (I have recently learned that the name for that is a "Kentucky hug," which is cool). The honey has really, really mellowed the whiskey down to the point that drinking it straight is just fine - I really don't see any drawbacks.
Subsequent sips are just fine. It's not as smooth as the BBQ whiskey, but it's pretty smooth. The big difference (aside from the taste) is that the finish of that whiskey was way, way better than this. The honey gives up too soon, and the whiskey is a bit aggressive for what it's doing, so a burn is left behind with no soothing honey.
2.75/5

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