It's been very lightly hopped. According to Sam, they used a single type of hop in this one, and they picked a good one. It's aroma is not complex, but it's inviting. The taste echos the smell. It's simple and straight forward; not that there's anything wrong with that. The malt is smooth and laid back.
It's a bit of a shame that this is only a seasonal brew. This could easily replace their more popular "Boston Lager" as the mainstay of the brewery. In fact, having tasted the aforementioned standard on more than one occasion, the reputation of Sam Adams would be much better for it.